Tufted Mat / PUEBCO Logo

A logo is typically a symbol of a brand, company, or product, carefully managed to remain consistent. But PUEBCO’s logo has never been stable — factories never reproduce it exactly as designed. Yet it is in this unpredictability, this imperfection, that new value emerges. We like to think of it as part of the brand’s character, and it seems many people delight in this subtle, ever-changing charm.